Tesla Inc. (NASDAQ: TSLA) is facing protests and vandalism in the U.S. and Europe as public backlash grows over CEO Elon Musk’s involvement in the Trump administration’s Department of Government Efficiency (DOGE). Demonstrations erupted at Tesla showrooms in Portland, Chicago, and New York, while reports of vandalized Tesla facilities and vehicles surfaced nationwide.
The controversy has extended to Europe, with protests and attacks on Tesla properties reported in Germany, France, and Portugal. The outrage is largely fueled by Musk’s role in overseeing mass layoffs and budget cuts across federal agencies, sparking accusations of authoritarian influence. Protesters have also criticized President Donald Trump and Musk for their alleged “fascist” rhetoric.
Tesla’s sales are feeling the impact. The brand, traditionally favored by left-leaning consumers, is facing growing resistance. European sales plunged 45% in January, while competitors like BYD (HK:1211) and SAIC Motor gained market share. The company is already battling stiff competition, particularly in China and Europe.
Amid the turmoil, Tesla is refreshing its aging lineup, recently launching an updated Model Y. However, Musk’s growing unpopularity could affect long-term sales and investor confidence. The EV giant is diversifying beyond cars, exploring autonomous driving, AI, and robotics, but these ventures remain in early stages.
The ongoing backlash adds another challenge to Tesla’s struggles, as it fights to maintain market dominance in an increasingly competitive and politically charged landscape.