Gwyneth Paltrow’s skincare line Goop has a famously high price tag.
But now, the A-list actress, 51, has launched the line good.clean.goop beauty at Target and on Amazon.
The new line is all under $40 and the products are dermatologist tested, cruelty-free, vegan, and synthetic and fragrance-free.
The regular Goop Beauty line includes incredibly similar products that go up to $180 with skincare ingredients touting similar benefits.
Gwyneth Paltrow’s new line good.clean.goop is available at Target and on Amazon with all products under $40
So is it worth spending more on the high-end skincare brand if the ingredients are largely the same?
FEMAIL has asked an expert to weigh in and reveal if the pricier products are really worth your hard-earned cash.
The Daily Cleanser ($19.99) vs. G.Tox Malachite and Fruit Acid Pore Purifying Cleanser ($48)
First up is the Daily Cleanser, which costs $19.99 and is green, thanks to chlorella extract and spinach leaf extract, and starts as a gel before lathering into a foam.
The cleanser is infused with fruit enzymes and described as ‘a green juice for your face.’
It also includes hyaluronic acid, a popular ingredient in skincare products for hydration.
On the other hand, Goop’s G.Tox Malachite and Fruit Acid Pore Purifying Cleanser will see you forking out $48, and has a similar description, also acting as a foaming gel cleanser with fruit acids.
However, the more expensive option also includes malachite, which is rich in copper and cleanses pores.
Element Medical Aesthetics founder Merry Thornton, based in New Canaan, Connecticut, tells DailyMail.com: ‘Essentially, these two cleansers do the same thing.’
Both daily cleansers start as a gel before turning into a foam and essentially do the same thing. Left is good.clean.goop beauty’s The Daily Cleanser and right is Goop Beauty’s alternative
While malachite is a good addition because it’s an antioxidant that protects the skin from pollution and UV, spinach leaf is also an antioxidant, ‘so the two cleansers could go head to head,’ the board-certified physician assistant says.
‘Plus, the daily cleanser’s ingredients include chlorella, an algae that is also helps with cellular defense,’ the skincare and aesthetics expert added.
‘Both will remove dirt, oil, and buildup from the pores and turn the skin cells over gently for mild exfoliation,’ Merry promises, although there’s a $28 difference between the two products.
Facial Exfoliating Scrub ($24.99) vs. Exfoliating Cleanser ($35)
Target also offers The Fruit Facial Exfoliating Scrub ($24.99), which has already sold out. The chemical exfoliator uses a combination of AHAs and exfoliants.
The comparable product is Goop Beauty’s Cloudberry Exfoliating Cleanser ($35) made with squalane for hydration.
Target offers The Fruit Facial Exfoliating Scrub (left) for $24.99, which has already sold out, compared to the Cloudberry Exfoliating Jelly Cleanser (right) for $35
GoopGlow Microderm ($125) has many of the same ingredients as the other two exfoliators
Element Medical Aesthetics founder Merry Thornton broke down all the ingredients
Merry explains the Target scrub contains glycolic acid to exfoliate, ground grape seed for manual exfoliation, and chia seed oil to protect skin barrier, while the more expensive Goop version has fruit enzymes to polish, vitamins C and E, and squalane.
‘The purpose of the squalane is to protect the skin barrier, but it is not necessarily more effective than the chia seed oil in the less expensive version,’ Merry says, although she feels the Goop Cloudberry Exfoliating Cleanser would be less abrasive.
According to Merry, the GoopGlow Microderm ($125) has many of the same ingredients as the other two, but also contains quartz and silica for manual exfoliation, which she calls ‘overkill with the fruit enzyme extracts.’
‘Chemical exfoliation tends to be gentler and equally effective without causing micro-tears in the skin that can result from gritty ingredients,’ Merry advises.
In this case, there is a slight difference and you might want to go with the original Goop.
Wide Awake Eye Serum ($24) vs. Vita-C Brightening Eye Cream ($58)
The Wide Awake Eye Serum ($24) at Target does not have rave reviews, with people complaining about the pump, compared to the eye cream in a tub
People flocked to the comments to explain they didn’t like the cheaper eye cream’s pump
The Wide Awake Eye Serum ($24) is one of the only Target product that does not have rave reviews, with two people complaining about the pump.
Everybody gets Goop’d! See how the prices compare between Gwyneth’s beauty lines
- good.clean.goop’s The Daily Cleanser ($19.99) vs. Goop’s G.Tox Malachite and Fruit Acid Pore Purifying Cleanser ($48)
- good.clean.goop’s Fruit Facial Exfoliating Scrub ($24.99) vs. Goop’s Cloudberry Exfoliating Cleanser ($35)
- good.clean.goop’s Wide Awake Eye Serum ($24) vs. Goop’s Vita-C Brightening Eye Cream ($58)
- good.clean.goop’s Healthy Aging Serum ($39.99) vs. Goop’s Youth-Boost Peptide Serum ($150)
‘The pump dispenser on this is awful. Way too much product is dispensed and it’s too stiff to do a smaller pump,’ one person wrote.
Another echoed: ‘I didn’t love this. It is really sticky and a ton of it comes out in the pump so I feel like I am wasting a bunch.’
To avoid this issue, Goop offers Vita-C Brightening Eye Cream in a small tub for $58, with a whole slew of skincare benefits.
The pricey product is packed with Vitamin C for brightening, Vitamin A for lifting, Niacinamide for brightening the look of dark circles, caffeine for depuffing, and micro-illuminating pearls for color-correcting.
‘The pump could have something to do with the price difference,’ Merry surmised, although it’s not the only reason.
‘The differences in pricing might also have to do with the plant extracts and micro-illuminating pearls that are in the more expensive version,’ Merry continued, as the pearls should leave a light reflecting, dewy finish while the less expensive option won’t have the exact same sheen.
If the plastic pump bottle doesn’t bother you, the Target offering might just be the better (and less expensive) choice for shoppers looking for a quick under-eye fix.
Healthy Aging Serum ($39.99) vs. Youth-Boost Peptide Serum ($150)
At $39.99, The Healthy Aging Serum is the most expensive product, with commenters on the Target website calling out the ingredients. ‘Clean? Seriously? More like dirty goop,’ one wrote before listing the ingredients.
Another Target shopper complained about the overly strong scent, writing: ‘Unfortunately I couldn’t use it long enough to see if it worked. These products use highly scented botanicals. The scent was so strong it triggered my allergies. If you have fragrance sensitivity beware. Will have to return.’
Goop’s Youth-Boost Peptide Serum ($150) is similar, although it has a much higher price tag.
The Healthy Aging Serum ($39.99) is the most expensive product, compared to Goop’s Youth-Boost Peptide Serum ($150)
Target commenters complained about the long list of ingredients and strong scent
‘Cosmetic products can have ingredients like thickeners and preservatives in them,’ Merry explains. ‘They are typically safe, but can cause irritation in rare cases. One example is pentylene glycol, which is in the less expensive version.’
The more expensive version contain sodium benzoate, which Merry warns is ‘generally well tolerated but can cause rashes in rare instances.’
‘Both contain linalool, which is a fragrance ingredient that can cause skin allergies,’ Merry continues.
The skincare expert says the bottom line is that both the Target version and the more expensive version are fairly clean, although they both contain a few ingredients on the ‘naughty list,’ making them equals.
‘Pick the formulation that feels best on your skin and wallet,’ Merry sums up.